D&AD New Blood Awards Universal Music

A group project focusing on the brief from D&AD New Blood Awards, focusing on creating a brand identity for Universal Music 2024, an annual music festival by Universal Music UK. It emphasises inclusivity and diversity under the theme "Every Layer is Crucial." 

This concept highlights the importance of all contributors to the Universal Music team, regardless of their department. The project involves developing an experimental visual identity, celebrating music and unity within the organisation​.