Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
D&AD New Blood Awards Coca-Cola
Competition Design
Rebranding for Coca Cola
Date
March 2024
This brief is from D&AD New Blood Awards addresses the loneliness crisis among Gen Z, despite their reputation for creativity. The challenge is to encourage "Real Magic" by helping Gen Z break free from online pressures and experience genuine human connections.
The solution, Coca Cola, involves creating physical spaces for collaborative experiences where creators from different disciplines come together to produce something innovative and magical in real time.
I did this with my peer together, creating three mascots for Coca Cola, and a series of branding assets that are suitable for this campaign. One highlight from this project is the transparent card which people can bring them alongside when travelling, taking pictures and posting them online.
