VIE Velo

This is a group project for our client Vie Velo. It is an Edinburgh-based tandem cycling club that focused on bringing the joy of cycling to the visually impaired community, Vie Velo sees this as an opportunity to develop a comprehensive brand identity, including a colour and typography system that builds on their current assets while placing accessibility at the forefront.

Me as the creative director within a group of eight, two interns, two junior designers, and two creative directors, generate this outcome for two months, and have a successful client presentation.